It's all about relationships

Kendra Penrose, February 29, 2008

In the Business Solutions area here at ActiveState we spend a lot of time talking about leads. Lead generation, lead nurturing, converting leads - it goes on. Today I read a good posting on Brian Carroll's B2B blog that reinforces the need to be consistent and timely when connecting with prospects (a.k.a future much loved customers).

Some other good points:

- Trusted advisers win more sales than slick brands.
- Lead nurturing is a conversation, not a series of disjointed campaigns.

Good stuff to think about. TGIF!

About the Author: RSS

Kendra Penrose is our Marketing and Communications Manager. When she isn't "marketing and communicating" she can be found hiking, doing yoga, listening to tunes, eating yummy food, and hanging out with family and friends. She originally hails from the non-profit sector but has found her home in IT.

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