Samantha joined ActiveState as Public Relations Manager. She is passionate about technology, especially Stackato® and effective communications. Samantha specializes in investor and public relations, strategic communications and inbound marketing. With ten years of experience helping businesses communicate and build their brands, she has worked with top ten global international research firms, a national non-profit organization and public and private corporations in the IT education, broadband, pre-paid and stored value products and software sectors. She is the co-author of an article published for the ESOMAR Annual Congress on the redefinition of multi-modal research and the use of apps to understand audience engagement during the 2010 FIFA World Cup South Africa™. When not at the office Samantha enjoys reading, writing, wakeboarding and having hiked the West Coast Trail and the Markha Valley Trail she is contemplating a next adventure.