Last year, marketing-as-a-service leader ExactTarget deployed private-Platform-as-a-Service technology in its production private cloud. The results were dramatic: ExactTarget saw application deployment cycles shortened from weeks to minutes, and the subsequent dynamic workflow has led to breakthroughs in experimentation. In a company culture that builds its success on creativity, ExactTarget leveraged ActiveState Stackato to take its cloud innovation to new heights.

Private PaaS technology is critical to success in private cloud development by making even the most staid enterprise nimble, while letting IT leadership maintain security and control over the corporate cloud. Development teams realize the scalability, efficiency, and convenience of public cloud architecture, IT leads administer with web-based management tools, and CIOs enjoy their organization's productivity gains.

This webinar discusses:

  • The enterprise use case for private PaaS technology
  • ExactTarget's experience deploying Stackato to its production cloud
  • What is private PaaS
  • Stackato's impact on ExactTarget. (Spoiler alert: ExactTarget development teams are innovating more, administering more easily, and getting product to market faster.)


Dale McCrory, Principal Product Manager, Fuel Platform, ExactTarget

Dale has worked as a Product Manager at ExactTarget for over 6 years, where he focuses on strategy and implementation of web application ecosystems, REST and SOAP APIs, and developer experience. Pushing the envelope by building and using secure, lasting next generation technologies is his passion.

Bart Copeland, President & CEO, ActiveState Software

As President & CEO of ActiveState Software, Bart Copeland brings more than twenty years of management, finance, and technology business experience to his role. With a passion for technologies that help people lead more productive and enjoyable lives, Bart is currently focused on Stackato, ActiveState’s private platform-as-a-service (PaaS) offering.

Watch the webinar

Download the slides here.

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