product management

Marketing Teams are from Saturn, Development Teams are from Pluto

The book "Men are from Mars, Women are from Venus" provides practical and proven ways for men and women to communicate better by acknowledging the differences between them. For anyone who's worked in high-tech, you'll know that similar challenges or misunderstandings can arise between Marketing and Development teams. But to create a successful high-tech company, you need to have effective collaboration between these groups. Here are the top 7 tips on how we are creating successful collaboration at ActiveState!